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General Manager, S&AN in Ronkonkoma, NY at The Nature's Bounty Co.

Date Posted: 4/6/2019

Job Snapshot

Job Description

For more than 70 years, The Nature’s Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature’s Bounty Co. are some of the most trusted in the world. Always motivated by nature’s bountiful effects on people’s health, our vision for health and wellness has inspired leading brands such as Nature’s Bounty®, Sundown Naturals®, Solgar®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan’s Pride® and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature’s Bounty Co. is committed to supporting wellness in all its forms.

Supplements, in all of their various forms, continue to fuel everyone from athletes, exercise enthusiasts, active seniors, and weekend warriors, in achieving their personal health and fitness goals.  As a broader range of consumers continue to participate in this category, The Nature's Bounty Co. is seeking a passionate leader to develop and execute the strategic direction of the company's Sports and Active Nutrition (S&AN) portfolio, which includes MET-Rx®, Pure Protein®, Balance®, and Body Fortress®.

The General Manager will own architecting the brand strategy, positioning, and growth agenda for the portfolio, as well as full P&L management and oversight for all the team members aligned to the portfolio.  This will include the development of overarching business strategies and integrated campaigns, under both the master brand umbrella, as well as strategic choices around product line-up, innovation pipeline and channel/ consumer development leveraging data analytics, forecast planning and leading edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs. 

Additional responsibilities include, but are not limited to:

  • Serve as the Global Commercial Franchise Lead for S&AN, partnering with Research & Development (R&D) Franchise Lead to develop and commercialize multi-year innovation strategy for the portfolio.
  • Provide leadership and oversight for the development of strategic plans for brands, setting the brand vision, delineating key business priorities, understanding and setting up the growth drivers with a clear path to successful execution.
  • Manage the product mix effectively to increase margins while maximizing incremental sales. 
  • Work cross-functionally to lead the innovation process to create scalable plans that drive incremental sales/profit, effectively guide Supply Chain/R&D priorities and build differentiated brand momentum through consumer understanding.
  • Design annual marketing plans in partnership with the Marketing Services department, aligning internal parties across marketing, sales, operations, category development and other cross-functional partners, while measuring effectiveness of investment and continually monitoring performance.
  • Collaborate with Marketing Services to manage the creative development timeline and process, manage brand budgets, protect and develop brand voice.
  • Participate in selection of campaign elements, developing points of view on both traditional (tv, radio, out of home, print) and new media (digital, social media, pr/entertainment, co-op). leveraging expertise in partnerships/sponsorships and negotiation.
  • Partner with Sales and Shopper Marketing to garner efficient/high ROI in-store space, create the ideal product portfolio to increase product velocities and disproportionately win share versus competition, delight and disrupt shoppers through superior insights and analytics and activate effectively through retailer-led marketing vehicles.
  • Employ the use of brand analytics and consumer insights to facilitate fact-based decision-making for competition/channel dynamics and consumer segmentation and positioning.

Job Requirements

Supplements, in all of their various forms, continue to fuel everyone from athletes, exercise enthusiasts, active seniors, and weekend warriors, in achieving their personal health and fitness goals.  As a broader range of consumers continue to participate in this category, The Nature's Bounty Co. is seeking a passionate leader to develop and execute the strategic direction of the company's Sports and Active Nutrition (S&AN) portfolio, which includes MET-Rx®, Pure Protein®, Balance®, and Body Fortress®.

The General Manager will own architecting the brand strategy, positioning, and growth agenda for the portfolio, as well as full P&L management and oversight for all the team members aligned to the portfolio.  This will include the development of overarching business strategies and integrated campaigns, under both the master brand umbrella, as well as strategic choices around product line-up, innovation pipeline and channel/ consumer development leveraging data analytics, forecast planning and leading edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs. 

Additional responsibilities include, but are not limited to:

  • Serve as the Global Commercial Franchise Lead for S&AN, partnering with Research & Development (R&D) Franchise Lead to develop and commercialize multi-year innovation strategy for the portfolio.
  • Provide leadership and oversight for the development of strategic plans for brands, setting the brand vision, delineating key business priorities, understanding and setting up the growth drivers with a clear path to successful execution.
  • Manage the product mix effectively to increase margins while maximizing incremental sales. 
  • Work cross-functionally to lead the innovation process to create scalable plans that drive incremental sales/profit, effectively guide Supply Chain/R&D priorities and build differentiated brand momentum through consumer understanding.
  • Design annual marketing plans in partnership with the Marketing Services department, aligning internal parties across marketing, sales, operations, category development and other cross-functional partners, while measuring effectiveness of investment and continually monitoring performance.
  • Collaborate with Marketing Services to manage the creative development timeline and process, manage brand budgets, protect and develop brand voice.
  • Participate in selection of campaign elements, developing points of view on both traditional (tv, radio, out of home, print) and new media (digital, social media, pr/entertainment, co-op). leveraging expertise in partnerships/sponsorships and negotiation.
  • Partner with Sales and Shopper Marketing to garner efficient/high ROI in-store space, create the ideal product portfolio to increase product velocities and disproportionately win share versus competition, delight and disrupt shoppers through superior insights and analytics and activate effectively through retailer-led marketing vehicles.
  • Employ the use of brand analytics and consumer insights to facilitate fact-based decision-making for competition/channel dynamics and consumer segmentation and positioning.