Manager of Digital Activation in Ronkonkoma, NY at The Nature's Bounty Co.

Date Posted: 1/1/2021

Job Snapshot

  • Employee Type:
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:

Job Description

Company Description

The Nature's Bounty Co. is a privately held, global leader in health and wellness with a rich history and proven track record in the nutritional market. As a manufacturer, marketer and online seller of vitamins, dietary supplements, minerals, herbals, protein bars and powders, and ethical beauty products, our purpose is to create a happier, healthier world using the power of science and nature. The brands of The Nature's Bounty Co. are some of the most trusted in the world including Nature's Bounty®, Pure Protein®, Solgar®, Osteo Bi-Flex®, Sundown®, Body Fortress®, MET-Rx® and Ester-C®.

Inclusion and Diversity in the workplace matters at The Nature’s Bounty Co.  This includes being focused on retaining and recruiting a diverse workforce and building a culture of inclusivity.  Our goal is to create a place where people feel respected, valued and able to bring their authentic selves to work each day. 

Did we mention that we also offer excellent benefits, competitive compensation and a progressive, healthy company culture? If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all forms. And when it comes to wellness, nature is a pretty good place to start.

Job Description

The Manager of Digital Activation will join our in-house digital activation team and will oversee digital media across our portfolio of brands, responsible for strategic planning and tactical execution on digital channels including display, online video, search and other retailer conversion media opportunities working collaboratively with external partners, internal customer development, sales and operations, brand, digital strategy, media planning, and content operations teams.

This role is instrumental in driving one of the largest channels across all retailers, and setting the roadmap for scalable growth strategies.  We are seeking someone with strong management, strategy, and analytical experience, with a strong desire to grow and lead.

Additional responsibilities include:

  • Oversee strategy, planning, and execution of digital paid media for  brands across digital channels in partnership with media agency and internal stakeholders.
  • Coordinate with Amazon leads to plan and execute digital campaigns and promotional strategies to drive conversion.
  • Manage media among emerging eCommerce retailers and channels to create new conversion opportunities.
  • Oversee partnerships with specialized media vendors and pilot media activations.
  • Lead the launch of new innovation items across digital channels.
  • Partner cross functionally to track, analyze, and report digital media performance.
  • Identify and leverage digital media trends, recommend innovative channels and strategies.
  • Partner with internal brand teams to develop and align media plans with annual brand strategies.
  • Oversee quarterly digital media budget and allocate spend across channels.

Job Requirements

  • 5+ years of experience working with eCommerce retail channels, notably (1P)
  • Experience working with large product catalogs (1000+) preferred
  • Partner / Agency Management experience preferred
  • BA or BS degree required
  • Proficient in MS Office Suite (Word, Excel, Power Point, etc.)
  • Strong understanding of keyword dynamics and optimization
  • Great communication skills
  • Strong organizational and planning skills are essential, with ability to prioritize and multi-task in a fast-paced environment
  • Must work well across large cross-functional teams
  • Proficiency in managing multiple tasks and work streams across brands; simultaneously contributing to multiple projects each with aggressive development schedules
  • Ability to work collaboratively with others with respect for their unique contributions
  • Strong presentation skills
  • Ability to think critically and execute tasks accurately
  • Exceptional follow-through and initiative

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.

Ref # POS000006268