Sr. Mgr., Omnichannel Strategy & Activation in Florham Park, NJ at The Nature's Bounty Co.

Date Posted: 8/26/2020

Job Snapshot

Job Description



Company Description

Since time began, the earth’s been a generous contributor to people’s well-being. We haven’t been around quite that long, but The Nature’s Bounty Co. has been enriching lives of consumers around the world for more than 70 years. And before we even got started, the world was developing our motivation: Nature’s bountiful effects on people’s health.

Through our years, we’ve been a leader in health and wellness with our innovative products and solutions. We put science and the highest quality standards at the heart of our business—that’s why The Nature’s Bounty Co. brands are some of the most trusted in the world. We’re a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition, and ethical beauty products.

We’re also a great place to work, with excellent benefits, competitive compensation and a progressive, healthy company culture. If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all its forms. And when it comes to wellness, nature is a pretty good place to start.



Job Description

The shopper’s path to purchase from awareness to conversion continues to evolve and change. The development of eCommerce shopping platforms (grocery pick-up and delivery) and advancements in retailer digital media has shaped the way the CPG retail marketing will look.  Winning in this environment requires new capabilities in Shopper Marketing, eCommerce/Omni-Commerce, Technology and Media.

The Sr. Manager, Omnichannel Strategy & Activation will be responsible for sales objectives, strategies and KPIs measurement to win in our Field Sales Region (primarily Grocery channel). Examples of these strategies include; Investment in grocery shopper platforms, refining and optimizing the digital shelf, retail marketing and media campaigns.  This role collaborates across a matrix of stakeholders across Sales, Marketing, Digital, and Shopper Marketing.  This is a remote role.

Additional responsibilities include:

  • Develop strategy and plans to capitalize conversion of the shopper through omnichannel platforms within the Grocery channel primarily with expansion into Target.
  • Develop account specific programs that align with the customers strategic plans that help with profitable growth. 
  • Create customer engagement platforms to help generate awareness and demand with consumers in and at point of purchase.
  • Execute our brand and category growth strategy that align with the customer’s strategies and shopper’s path to purchase.
  • Work with customers’ teams to implement retail point of purchase initiatives to drive demand creation through digital shelf, customer online platforms, ecommerce shopper platforms, etc.
  • Analyze performance/effectiveness of ecommerce shopper platforms in an effort to help identify recommendations to sales/brand teams on most effective investment
  • Influence and propose investment levels with internal Brand and Digital Planning/Media Team to effectively drive demand and sales through these platforms.
  • Integrate consumer and shopper insight from all available data sources to further position Nature’s Bounty as a strategic thought-leader in the industry by creating and executing strategic omnichannel platforms to influence in-store, mobile and ecommerce engagement. 
  • Act as a thought leader in the market, driving an awareness of new technologies and methods in keeping the company apprised of current and future trends.
  • Work collaboratively with other Shopper Activation associates to share best practices and establish KPIs by retailer.

Job Requirements

  • 7+ years of experience within the CPG industry (related experience in Sales, Marketing (brand or customer), eCommerce, Digital and Media).
  • 5+ years of experience working with retailers specifically in Grocery.
  • Deep understanding of ecommerce shopper platforms such as Instacart, Peapod, Click & Collect, etc.
  • Strong communication skills (verbal and written).
  • Proficient in Microsoft Office (Excel, PowerPoint, Word).
  • High level of organizational skills, good written and oral communication skills.
  • Ability to work independently and meet deadlines.
  • Must be able to multi-task and follow-up when responses are needed.
  • The demonstrated ability to utilize creativity and push beyond the obvious, comfortable going into unchartered territory in setting out recommendations and goals.
  • Problem solver with a solutions oriented mindset.
  • Must be a dynamic leader who can push past obstacles, overcome objections.
  • Understand the value of listening to customers, gaining insights and moving objectives forward.
  • Ability to negotiate with business partners.
  • Must be an articulate communicator who can quickly synthesize data; strong financial acumen.
  • Project management in a complex, fast-moving environment.
  • Bachelor's degree in business or related field required, MBA a plus.
  • Flexible to travel 25 – 30%

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.



Ref # POS000005612