Brand Mktg Manager in Florham Park, NJ at The Nature's Bounty Co.

Date Posted: 2/13/2020

Job Snapshot

Job Description



Company Description

Since time began, the earth’s been a generous contributor to people’s well-being. We haven’t been around quite that long, but The Nature’s Bounty Co. has been enriching lives of consumers around the world for more than 70 years. And before we even got started, the world was developing our motivation: Nature’s bountiful effects on people’s health.

Through our years, we’ve been a leader in health and wellness with our innovative products and solutions. We put science and the highest quality standards at the heart of our business—that’s why The Nature’s Bounty Co. brands are some of the most trusted in the world. We’re a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition, and ethical beauty products.

We’re also a great place to work, with excellent benefits, competitive compensation and a progressive, healthy company culture. If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all its forms. And when it comes to wellness, nature is a pretty good place to start.



Job Description

The Nature’s Bounty Co.’s Brand Team is searching for a self-motivated, experienced Brand Marketer with expertise in developing and marketing CPG brands.  The right candidate will also be passionate about health and wellness and will want to use that passion every day building brands for Nature’s Bounty Co. The Brand Marketing Manager is a true brand management position at a high growth, private equity backed category leading company.  

This poised, dynamic manager will lead and deliver the innovation strategy for our Pure Protein brand by building white space opportunities and by capturing channel and customer priorities in North America. This role will partner with cross functional teams to define and execute all elements of our innovation platforms from concept to commercialization.  This position can be based in Ronkonkoma NY or Florham Park NJ.

Additional responsibilities include:

  • Lead short opportunity development and long-term strategic innovation planning, aligning with Pure Protein Brand Positioning and Consumer Proposition.
  • Partner with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation.
  • Lead new products through stage gate process from concept through commercialization including product design and packaging.
  • Partner with Sales Strategy to develop distribution targets and strong sell-in tools, including presentations and support to achieve retailer commitment.
  • Co-lead launch plans with base business marketing team with specific marketing plan activities including media planning and creative execution, consumer promotion, shopper marketing, sampling, and displays.
  • Performs other business management duties as required.

Job Requirements

  • 5+ years Brand Management experience building brands and driving the business including financial management and P&L management.Passion for health and wellness space.
  • Proven success in consumer packaged goods innovation, classically trained innovation marketer ideal. Entrepreneurial experience and experience in food related categories preferred.
  • Strong cross-functional collaboration and leadership through product development and commercialization.
  • Proven ability to analyze the business and develop strategies and marketing programs that have driven business results.
  • Proven success in consumer packaged goods innovation, classically trained innovation marketer ideal. Entrepreneurial experience and experience in food related categories preferred.
  • Strong cross-functional collaboration and leadership through product development and commercialization.
  • Proven ability to analyze the business and develop strategies and marketing programs that have driven business results.
  • Bachelor's Degree is required; MBA preferred.

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.



Ref # POS000005494