Dir., CRM and Loyalty in Holbrook, NY at The Nature's Bounty Co.

Date Posted: 9/6/2019

Job Snapshot

  • Employee Type:
  • Location:
    Holbrook, NY
  • Job Type:
  • Experience:
    At least 10 year(s)
  • Date Posted:

Job Description

Since time began, the earth’s been a generous contributor to people’s well-being. We haven’t been around quite that long, but The Nature’s Bounty Co. has been enriching lives of consumers around the world for more than 70 years. And before we even got started, the world was developing our motivation: Nature’s bountiful effects on people’s health.

Through our years, we’ve been a leader in health and wellness with our innovative products and solutions. We put science and the highest quality standards at the heart of our business—that’s why The Nature’s Bounty Co. brands are some of the most trusted in the world. We’re a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition, and ethical beauty products.

We’re also a great place to work, with excellent benefits, competitive compensation and a progressive, healthy company culture. If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all its forms. And when it comes to wellness, nature is a pretty good place to start.

Puritan’s Pride®, the Direct to Consumer eCommerce arm of The Nature's Bounty Co., is currently seeking a Director of Customer Relationship Management (CRM) and Loyalty, who will manage all direct marketing initiatives, lead the customer list management, develop customer segmentation and build customer loyalty.  

Additional responsibilities include:

  • Develop the CRM strategy and deliver the changes that will help CRM become a significantly larger part of our marketing mix and our business growth.
  • Manage and maintain the current CRM system including building customer lists and reporting, performing ongoing database enhancements, and maintaining the business relationship with the external database vendor.
  • Develop, lead implementation with IT and manage the loyalty program strategy including campaign management, execution, reporting and analytics.
  • Create outstanding customer experiences at scale.
  • Lead the team and other stakeholders to develop a far more personalized, automated and impactful experience for our customers.
  • Recommend and build customer retention through various strategic and tactical programs to stimulate spend and foster customer loyalty.
  • Lead and manage all key customer journeys, retention, and reactivation initiatives from ideation through creative development and execution.
  • Develop segmentation and lead campaign management with a thorough understanding of the customer, while providing strategic recommendations on how to further engage customers based on data findings.
  • Deliver results through building the plan and owning the strategy, but also be ready to dive in to the data, creative and/or technology to ensure our goals are met.
  • Oversee the reporting and strategic analyses on marketing and promotional programs, direct mail outreach, and any ad-hoc requests from internal partners.  Regularly report results in a cohesive and timely manner.
  • Play a critical role in leading and helping a team of marketing professionals to develop, grow and succeed. Build, manage and further develop skills of CRM team.

Job Requirements

  • 10+ years experience.  Minimum 5+ years of experience in CRM, analytics, and loyalty-program management; experience with Direct Mail preferred
  • Bachelor’s degree in Marketing, Communications or other related fields required
  • Experience with Salesforce Marketing Cloud is required.
  • Experience with HTML and AMPScript coding is required.
  • SQL experience is a plus.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Superb analytical skills.
  • Understanding of marketing principles resulting in brand building, driving traffic and sales growth.
  • Experience with tracking, reporting and monitoring KPI's. 
  • High energy, ability to remain focused on goals, works independently.
  • Ability to handle complexity and work effectively with minimal direction.
  • Team player with ability to create relationships and work effectively across functions.

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more!

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our on-line job postings.