General Manager, Direct to Consumer in Holbrook, NY at The Nature's Bounty Co.

Job Description

For more than 70 years, The Nature’s Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature’s Bounty Co. are some of the most trusted in the world. Always motivated by nature’s bountiful effects on people’s health, our vision for health and wellness has inspired leading brands such as Nature’s Bounty®, Sundown Naturals®, Solgar®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan’s Pride® and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature’s Bounty Co. is committed to supporting wellness in all its forms.

The Nature’s Bounty Co. has an exciting opportunity for an experienced General Manager to lead our Direct to Consumer (DTC) business to deliver sustainable growth across our global Puritan’s Pride® business.  The ideal candidate will have a proven track-record driving accelerated revenue and profitable growth, developing DTC/eCommerce domestic and international strategies, building and optimizing first-class eCommerce experiences, as well as a deep passion for leading and building a strong, effective team with the sole focus to delivering rich customer experiences.

Responsibilities include, but are not limited to:

• Establish the long-term DTC eCommerce vision, strategy and team priorities, including setting an ambitious yet achievable annual plan
• Full P&L ownership & General Management; manage budget / channel P&L, making the right tradeoffs to drive sustainable growth
• Lead both direct and indirect teams to deliver against the vision, mission, and objectives of the business
• Lead all aspects of eCommerce and mail/phone business and ensure strong execution across acquisition & retention performance marketing, site performance & design, onsite marketing, email marketing, search engine optimization (SEO), and promotional campaigns to hit aggressive revenue growth targets
• Set digital / product roadmap and prioritize all Front-End and Back-End tech work aligned with  strategy in partnership with our external development agencies to drive improved conversion and site/customer experience