Mgr., Email Marketing in Holbrook, NY at The Nature's Bounty Co.

Date Posted: 1/27/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Holbrook, NY
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    1/27/2018

Job Description



Mgr., Email Marketing

  • 4320 Veteran Memorial Highway, Holbrook, NY
  • Full-time


Company Description

For more than 70 years, The Nature’s Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature’s Bounty Co. are some of the most trusted in the world. Always motivated by nature’s bountiful effects on people’s health, our vision for health and wellness has inspired leading brands such as Nature’s Bounty®, Sundown Naturals®, Solgar®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan’s Pride® and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature’s Bounty Co. is committed to supporting wellness in all its forms.



Job Description

Are you a Salesforce Cloud guru? Puritan's Pride, the Direct to Consumer eCommerce arm of The Nature's Bounty Co., is currently seeking a Salesforce mastermind! As our next Email Marketing Manager, you will utilize your Salesforce savvy to ensure email/CRM campaign execution, scheduling, deployment, troubleshooting, and management of email performance metrics. You’ll be responsible for engaging new users at the top of the funnel and driving sales growth at the bottom of the funnel, executing our email marketing strategy and building out new programs with an eye toward lead nurturing, life-cycle messaging, customer growth, churn prevention, and LTV improvement.

Specific duties include but are not limted too: 

  • Develop and execute a high-volume lifecycle email marketing strategy.
  • Identify and take ownership of executing new programs that will accelerate sales growth.
  • Creating and executing data-driven, segmented, dynamic campaigns delivered to the right people at the right time!
  • Planning and maintaining the email calendar with stakeholders, ensuring timely delivery of flawless campaigns
  • Testing, testing, testing! Focusing on continuous improvement by iterating and optimizing existing emails/automations and building new and innovative campaigns.
  • Manage email lists and email campaigns including content development, list management, build email content in template, launch campaigns, track, measure and report.
  • Provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  • Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion.
  • Work with partners and vendors to execute marketing components and fulfill contract requirements.
  • Work with other departments coordinating promotions and sales incentives.
  • Perform additional duties as assigned.


Qualifications

  • Bachelors degree in Marketing, Communications, Interactive or other related fields required. 
  • 5+ years of relevant email marketing experience in relevant industry executing direct marketing strategies - direct response.
  • Experience with Salesforce Commerce Cloud an absolute must! 
  • Experience with HTML and AMPScript coding (preferred).
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Superb analytical skills.
  • Experience with an e-commerce platform and code setup, testing, and management via the admin tool (preferred)
  • Understanding of marketing principles resulting in branding building, driving traffic and sales.
  • Strong capabilities in digital marketing.
  • Experience with setting up tracking, reporting and monitoring KPI's. 
  • High energy, ability to remain focused on goals, working independently.
  • Ability to handle complexity and work effectively with little direction and a healthy level of ambiguity.
  • Be a team player with ability to create relationships and work effectively across functions.


Additional Information

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more!

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our on-line job postings.



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