Sr. Brand Mktg Manager in Ridgefield Park, NJ at The Nature's Bounty Co.

Date Posted: 7/27/2018

Job Snapshot

Job Description

Company Description  

For more than 70 years, The Nature’s Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature’s Bounty Co. are some of the most trusted in the world. Always motivated by nature’s bountiful effects on people’s health, our vision for health and wellness has inspired leading brands such as Nature’s Bounty®, Sundown Naturals®, Solgar®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan’s Pride® and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature’s Bounty Co. is committed to supporting wellness in all its forms.

Job Description  

As the next Senior Solgar® Brand Manager you will be leading the day-to-day management, growth and profitability of the domestic business while partnering with senior management to ensure the long-term strategic development of the franchise.

Responsibilities include, but are not limited to:

  • Develop and execute annual Marketing plans with emphasis on building brand velocity and market share in the absolute, in targeted key categories and in identified strategic retail partners.
  • Provide direction, guidance and a clear strategy to ensure that brand investment is effectively supporting strategic objectives that make a difference to the bottom line.
  • Collaborate with senior management in development of “next generation” strategy to re-engineer and strengthen domestic brand direction and positioning to address a more broadly defined “natural” consumer market.
  • Identify and expand “core business” through complimentary and high consumption product/product lines that capture a new and younger customer base.
  • Work in conjunction with creative resources in development, refinement and roll-out of revamped brand visual identity and image revitalization.
  • Lead concept meetings and manage the concept process to ensure all marketing materials, web site and digital marketing elements have a consistent brand tone for Solgar®
  • which establishes and results in the evolution of a consistent and leverage brand image.
  • Develop programs to enhance the customer (both trade and consumer) experience at all possible touch points.
  • Manage out of house media agency for creation and execution of annual media plan.

  • Minimum pf 5 years of related experience required
  • Natural Products Industry experience strongly preferred
  • Working knowledge of digital and modern technology that includes social media
  • Experience in digital marketing, managing creative teams and agencies, managing advertising agency relationships, planning, execution, and analysis of marketing programs
  • Significant experience in production, vendor management, media analysis
  • Experience in leading cross-functional teams
  • Bachelor’s Degree required; MBA preferred
  • Must exhibit excellent written and verbal communication skills
  • Creative thinker and problem solver
  • Excellent ability to provide creative direction and feedback
  • Strong leadership capabilities; ability to manage, motivate, and collaborate
  • Strong management and organizational skills
  • Computer Proficiency Skills to include Microsoft Word, Excel and PowerPoint

Additional Information  

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.