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Sr. Mgr., Direct Mail in Holbrook, NY at The Nature's Bounty Co.

Date Posted: 5/18/2019

Job Snapshot

  • Employee Type:
  • Location:
    Holbrook, NY
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:

Job Description

Since time began, the earth’s been a generous contributor to people’s well-being. We haven’t been around quite that long, but The Nature’s Bounty Co. has been enriching lives of consumers around the world for more than 70 years. And before we even got started, the world was developing our motivation: Nature’s bountiful effects on people’s health.

Through our years, we’ve been a leader in health and wellness with our innovative products and solutions. We put science and the highest quality standards at the heart of our business—that’s why The Nature’s Bounty Co. brands are some of the most trusted in the world. We’re a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition, and ethical beauty products.

We’re also a great place to work, with excellent benefits, competitive compensation and a progressive, healthy company culture. If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all its forms. And when it comes to wellness, nature is a pretty good place to start.

The Direct Mail Senior Manager, for The Nature’s Bounty Co. DTC business, Puritan’s Pride®, will spearhead our offline Marketing channels. To succeed in this role, you will need experience with Direct Mail and be an ambitious go getter that is passionate about all things related to print and offline marketing.

Puritan’s Pride® is the trusted source for vitamins, supplements and all things healthy, producing more
than 1200 products, each of which is tailored to address every lifestyle and support every area of wellness. 
Puritan’s Pride® is both a brand and a marketplace. 

Responsibilities include:

  • Lead the execution of strategy and tactics for all national direct marketing campaigns enterprise wide to drive sales and results across all product lines. 
  • Forecast direct marketing performance, and meet or surpass defined response targets for direct marketing programs inclusive of acquisition and customer upgrade.
  • Leverage post campaign analysis to identify campaign effectiveness and make recommendations for improved messaging, formatting and timing. 
  • Review and adjust segmentation strategies using data analysis. 
  • Drive marketing ROI through innovative production and process improvements. 
  • Create, adjust or maintain processes to ensure flawless but flexible execution, driving down expenses and reducing speed to market.
  • Work closely with Marketing stakeholders to develop, execute, and optimize programs.

Job Requirements

  • 5+ years of experience managing direct mail
  • 2+ years of management experience
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
  • Bachelor’s degree required, with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
  • Expertise in direct marketing,especially direct mail, with knowledge of production processes, key performance metrics and measurement methodologies
  • Strong attention to detail balanced with the ability to think strategically
  • Exceptional leadership, communication and organizational skills
  • Project management skills
  • Demonstrated ability to analyze and interpret data to make recommendations based on analysis and expertise

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.