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Sr. Mgr., Email Marketing in Holbrook, NY at The Nature's Bounty Co.

Date Posted: 2/13/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Holbrook, NY
  • Job Type:
  • Experience:
    At least 7 year(s)
  • Date Posted:
    2/13/2019

Job Description

For more than 70 years, The Nature’s Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature’s Bounty Co. are some of the most trusted in the world. Always motivated by nature’s bountiful effects on people’s health, our vision for health and wellness has inspired leading brands such as Nature’s Bounty®, Sundown Naturals®, Solgar®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan’s Pride® and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature’s Bounty Co. is committed to supporting wellness in all its forms.

Job Description

Puritan’s Pride®, the Direct to Consumer eCommerce arm of The Nature's Bounty Co., is currently seeking a skilled Senior Email Marketing Manager!  In this role, you will utilize Salesforce Marketing Cloud to ensure email/CRM campaign execution, scheduling, deployment, troubleshooting, and management of email performance metrics. You’ll be responsible for engaging new users at the top of the funnel and driving sales growth at the bottom of the funnel, executing our email marketing strategy and building out new programs with an eye toward lead nurturing, life-cycle messaging, customer growth, churn prevention, and LTV improvement.

Specific duties include, but are not limited to: 

  • Collaborate to help develop and execute a high-volume lifecycle email marketing strategy.
  • Identify and take ownership of executing new programs that will accelerate sales growth.
  • Create and execute data-driven, segmented, dynamic campaigns delivered to the right people at the right time!
  • Plan and maintain the email promotional calendar with stakeholders, ensuring timely delivery of flawless campaigns
  • Focus on continuous improvement by iterating and optimizing existing emails/automations and building new and innovative campaigns.
  • Manage email lists and email campaigns including content development, list management, build email content in templates, launch campaigns, track, measure and report.
  • Provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  • Monitor, track and report all e-mail marketing campaigns (including open rates, click through rates conversion rates, etc.) and develop test campaigns to leverage new initiatives and increase engagement and conversion.
  • Work with partners and vendors to execute marketing components and fulfill contract requirements.
  • Work with other Associates within Marketing and other departments to coordinate promotions and sales incentives.
Qualifications

  • Bachelor’s Degree in Marketing, Communications or other related fields required. 
  • 7+ years of relevant email marketing experience for B2C industry executing direct marketing strategies to grow sales.
  • Experience with Salesforce Marketing Cloud is required.
  • Experience with HTML and AMPScript coding a plus.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Superb analytical skills.
  • Understanding of marketing principles resulting in brand building, driving traffic and sales growth.
  • Experience with tracking, reporting and monitoring KPI's. 
  • High energy, ability to remain focused on goals, works independently.
  • Ability to handle complexity and work effectively with minimal direction.
  • Be a team player with ability to create relationships and work effectively across functions.
Additional Information

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more!

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our on-line job postings.