Sr. Mgr., Media Planning in Florham Park, NJ at The Nature's Bounty Co.

Date Posted: 9/29/2020

Job Snapshot

Job Description

Company Description

The Nature's Bounty Co. is a privately held, global leader in health and wellness with a rich history and proven track record in the nutritional market. As a manufacturer, marketer and online seller of vitamins, dietary supplements, minerals, herbals, protein bars and powders, and ethical beauty products, our purpose is to create a happier, healthier world using the power of science and nature. The brands of The Nature's Bounty Co. are some of the most trusted in the world including Nature's Bounty®, Pure Protein®, Solgar®, Osteo Bi-Flex®, Sundown®, Body Fortress®, MET-Rx® and Ester-C®.

Inclusion and Diversity in the workplace matters at The Nature’s Bounty Co.  This includes being focused on retaining and recruiting a diverse workforce and building a culture of inclusivity.  Our goal is to create a place where people feel respected, valued and able to bring their authentic selves to work each day. 

Did we mention that we also offer excellent benefits, competitive compensation and a progressive, healthy company culture? If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all forms. And when it comes to wellness, nature is a pretty good place to start.

Job Description

The Senior Manager, Media Planning, is responsible for driving the media planning process at The Nature’s Bounty Co.  Serving as the liaison between the media planning agency and the brand teams, this individual will ensure that media plans are delivering on brand objectives, aligned to the target consumer and are within the budgets allocated by the brand team.  The Senior Manager will maintain flexibility within the media plans and will evaluate and make recommendations for plan optimization at a minimum on a quarterly basis. 

Additional responsibilities include:

  • Identifying and developing partnerships across key media providers and provide recommendations to the media planning agency. 
  • Driving a test and optimize culture related to media vehicles and will drive discipline behind measurement and effectiveness of various forms of media. 
  • Awareness (up-funnel) and conversion (down-funnel) media tactics and delivering customized recommendations for each brand.
  • Leading the media planning portion of the annual marketing plans, delivering comprehensive media plans that deliver against the brand’s objectives and annual budget and make recommendations to the brand team on how to optimize the media plans.
  • Working with the brand teams to understand the brand’s business objectives and media strategy.
  • Liaising with the creative agency team, brand team, ecommerce sales teams to develop media strategies and campaigns.
  • Leading the annual media planning process in partnership with the brand teams and media planning agency
  • Managing the reporting of quarterly media spends.
  • Recommending media plan optimizations at a minimum on a quarterly basis.
  • Making recommendations on the best form of media for specific brand objectives.
  • Setting test plans and analyze campaigns for media effectiveness.
  • Developing strategic relationships with various media platforms.

Job Requirements

  • 7+ years of media planning experience at an agency or client side  
  • Experience within the Consumer Packaged Goods (CPG) industry is critical
  • Experience managing external agency relationships strongly preferred
  • Experience with various media vehicles and media planning, including TV, search, PR, shopper, social, and online video
  • Media plan understanding
  • Cross-functional team development, organizational leadership and cross-functional collaboration
  • BA or BS degree is required
  • Proven analytical, data-based decision maker based on ecommerce and consumer metrics 
  • Project management experience with high attention to detail is required
  • Must be able to work with senior leaders on strategic direction and with team members on tactical details
  • Bias for action. Willing to lead teams to outcomes previously not considered. 
  • Ability to influence without authority

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more! 

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.

Ref # POS000005552