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VP of Marketing - Vitamins, Minerals, Herbs & Supplements in Ronkonkoma, NY at The Nature's Bounty Co.

Date Posted: 4/5/2019

Job Snapshot

Job Description

Since time began, the earth’s been a generous contributor to people’s well-being. We haven’t been around quite that long, but The Nature’s Bounty Co. has been enriching lives of consumers around the world for more than 70 years. And before we even got started, the world was developing our motivation: Nature’s bountiful effects on people’s health.

Through our years, we’ve been a leader in health and wellness with our innovative products and solutions. We put science and the highest quality standards at the heart of our business—that’s why The Nature’s Bounty Co. brands are some of the most trusted in the world. We’re a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition, and ethical beauty products.

We’re also a great place to work, with excellent benefits, competitive compensation and a progressive, healthy company culture. If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Nature’s Bounty Co. is committed to supporting wellness in all its forms. And when it comes to wellness, nature is a pretty good place to start.

The VP of Marketing for the Vitamins, Minerals, Herbs & Supplements (VMHS) brands is a key leadership position that will develop and execute the strategic direction for the portfolio.  The incumbent will have oversight and responsibility for architecting the brand strategy, positioning, and growth agenda for VMHS, owning and being accountable for the full P&L for the brands, as well as provide leadership and oversight for team members aligned to the portfolio.

Additional responsibilities include:

  • The development of overarching business strategies and integrated campaigns under both the master brand umbrella, as well as strategic choices around product line-up, innovation pipeline and channel/consumer development
  • Ensure the use of data analytics, forecast planning and leading edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs
  • Build strong relationships and work cross functionally to ensure collaboration and flawless execution in all areas of responsibility
  • Full P&L management for VMHS brands
  • Serve as the Global Commercial Franchise Lead for VMHS, partnering with R&D Franchise Lead to develop and commercialize multi-year innovation strategy
  • Provide leadership and oversight for the development of strategic plans for brands, setting the brand vision, delineating key business priorities, understanding and setting up the growth drivers with a clear path to successful execution
  • Manage the product mix effectively to increase margins while maximizing incremental sales
  • Work cross-functionally to lead the product innovation process to create plans that drive incremental sales/profit, effectively guide Supply Chain/R&D priorities and build differentiated brand momentum through consumer understanding
  • Design annual marketing plans in partnership with marketing services department, align internal parties across marketing, sales, operations, category development and other cross-functional partners, measure effectiveness of investment and continually monitor performance
  • Collaborate with Marketing Services to manage the creative development timeline and process, manage brand budgets, protect and develop brand voice
  • Participate in selection of campaign elements, developing points of view on both traditional (TV, Radio, Out-of-home, Print) and new media (Digital, Social Media, PR/Entertainment, Co-op)
  • Leverage expertise in partnerships/sponsorships and negotiation
  • Partner with sales and shopper marketing to garner efficient/high ROI in-store space, create the ideal product portfolio to increase product velocities and disproportionately win share versus competition, delight and disrupt shoppers through superior insights and analytics and activate effectively through retailer-led marketing vehicles
  • Employ the use of brand analytics and consumer insights to facilitate fact-based decision-making for competition/channel dynamics and consumer segmentation and positioning

Job Requirements

The VP of Marketing for the Vitamins, Minerals, Herbs & Supplements (VMHS) brands is a key leadership position that will develop and execute the strategic direction for the portfolio.  The incumbent will have oversight and responsibility for architecting the brand strategy, positioning, and growth agenda for VMHS, owning and being accountable for the full P&L for the brands, as well as provide leadership and oversight for team members aligned to the portfolio.

Additional responsibilities include:

  • The development of overarching business strategies and integrated campaigns under both the master brand umbrella, as well as strategic choices around product line-up, innovation pipeline and channel/consumer development
  • Ensure the use of data analytics, forecast planning and leading edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs
  • Build strong relationships and work cross functionally to ensure collaboration and flawless execution in all areas of responsibility
  • Full P&L management for VMHS brands
  • Serve as the Global Commercial Franchise Lead for VMHS, partnering with R&D Franchise Lead to develop and commercialize multi-year innovation strategy
  • Provide leadership and oversight for the development of strategic plans for brands, setting the brand vision, delineating key business priorities, understanding and setting up the growth drivers with a clear path to successful execution
  • Manage the product mix effectively to increase margins while maximizing incremental sales
  • Work cross-functionally to lead the product innovation process to create plans that drive incremental sales/profit, effectively guide Supply Chain/R&D priorities and build differentiated brand momentum through consumer understanding
  • Design annual marketing plans in partnership with marketing services department, align internal parties across marketing, sales, operations, category development and other cross-functional partners, measure effectiveness of investment and continually monitor performance
  • Collaborate with Marketing Services to manage the creative development timeline and process, manage brand budgets, protect and develop brand voice
  • Participate in selection of campaign elements, developing points of view on both traditional (TV, Radio, Out-of-home, Print) and new media (Digital, Social Media, PR/Entertainment, Co-op)
  • Leverage expertise in partnerships/sponsorships and negotiation
  • Partner with sales and shopper marketing to garner efficient/high ROI in-store space, create the ideal product portfolio to increase product velocities and disproportionately win share versus competition, delight and disrupt shoppers through superior insights and analytics and activate effectively through retailer-led marketing vehicles
  • Employ the use of brand analytics and consumer insights to facilitate fact-based decision-making for competition/channel dynamics and consumer segmentation and positioning